Unicorns of Love (UoL), the European League of Legends team known for its distinctive pink branding, has secured a groundbreaking sponsorship deal with Billy Boy, the world's second-largest condom manufacturer. This marks the first partnership between an esports team and a condom brand.

The partnership includes:

• Billy Boy's logo placement on UoL player jerseys throughout 2018
• Joint initiatives to promote sexual health awareness among fans
• Educational campaigns about safe sex practices

Johannes Zerger, Billy Boy's brand manager, emphasized the natural fit between the brands, noting UoL's unique position as "the sexiest team in Esports" and their valuable influence on their fanbase.

This partnership represents a more tasteful approach to adult-themed sponsorships in esports compared to previous attempts by companies like YouPorn, which had unsuccessful ventures in Dota 2 and Counter-Strike: Global Offensive.

The collaboration aims to educate UoL fans about protection, both in League of Legends matches and real life, through engaging and responsible messaging.

[Note: I've kept only the relevant image and removed the others as they appeared to be unrelated to the article's content about the UoL sponsorship deal.]

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