Ludwig and MoistCr1TiKaL have become co-owners of Shopify Rebellion, merging their Moist Esports organization with the established esports team. This strategic merger combines two powerful forces in gaming entertainment and competitive esports.

Key Points of the Merger:

• Announced on January 17, 2025
• Operates under Shopify Rebellion's banner
• Combines Ludwig and Charlie's massive audiences with Shopify's existing infrastructure
• Perfectly timed with the LTA North Conference launch on January 25

Team Integration:

• Moist Esports' successful teams joining Shopify Rebellion:
  • Apex Legends team (ALGS Split Two Playoffs LAN winners)
  • Super Smash Bros. Melee roster (featuring Zain, Moky, Joshman)
  • Super Smash Bros. Ultimate roster (featuring Light and Kola)

Shopify Rebellion's Existing Success:

• Back-to-back VALORANT Game Changers championships
• Established presence in multiple competitive scenes
• Strong organizational foundation under founder Jeremy Steeves

Strategic Importance:

• Represents growing trend of content creators owning esports teams
• Follows success model of Disguised Toast, Ibai Llanos, Kameto, and Caedrel
• Combines traditional esports structure with creator-driven engagement
• Positions the organization for stronger competitive presence and fan engagement

The merger aims to create a more resilient organization focused on stronger teams, deeper fan investment, and enhanced player support while leveraging the massive audiences of both Ludwig and MoistCr1TiKaL.

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